What's New

Featuring an elasticated waist with drawstring, pockets and 'cut off' style hem. This short is designed to be worn low on the hips.

The Elodie top elevates your everyday basic top with her beautiful broderie sleeves. Featuring soft cotton body with woven sleeve and round neck.

- Relaxed fit
- Round neck
- Broderie sleeve detail

Fabric and Care:
100% Cotton

Cool gentle machine wash and cool iron

The Rosalie Tee by Elm is a relaxed fit tee, with a vee neck and a subtle curved hem.  The Rosalie Tee is 100% Cotton and features a beautiful Pink floral on a navy base.

Summers must have swing dress! Say hello to your new best friend, a versatile midi for coffee runs to happy hour. A figure flattering and flowing swing this dress, this is our pick for busy days all summer long.
- Full Length: 95.5cm (size 10)
- Loose fitting shape
- V-neckline
- High-low hem
Fabric and Care:
95% Viscose 5% elastane
Cool gentle hand wash. Do not dry clean

The Elm Faded Tee is has a beautiful on-trend tie dyed pattern The straight hem of the tee has short side splits on the both sides of the tee. The fit is standard and the fabric is 100% cotton.

Your favourite new silhouette, breezy & oh so relaxed this baby-doll shirt is easy to wear with a relaxed fit thats ready to be dress up or down.
- Length 65cm (size 10)
- Oversized button up shirt
- Collar
- High-low hem
Fabric and Care:
100% cotton
Cool gentle machine wash. Dry cleanable

The mid rise Duke Denim Short features belt loops, front fly zip closure and side pockets cut from a cotton and spandex mix. This women's denim jean short is super comfy. Relaxed fit in the legs and a frayed hem.

Relaxed with a sporty style skirt the Cassie Skirt by Elm is the perfect pull easy to wear summer skirt. Made from 100% cotton unbrushed fleece fabric with deep side pockets a elasticated waist and a functional draw string the fit is relaxed and will fit just above the knee on most.

3rd Story Ulverstone Sweater Neon Lime

The 3rd Story Label Ulverstone is a mid weight sweatshirt with a crew neckline, long sleeves, ribbed edge and a stepped hem with 13cm side splits. The fit is oversized the model is a standard size 8 wearing a XS

100% Cotton

underarm to underarm when laid flat
XS 52cm Women NZ 8/10
S 55cm Women NZ10/12
M 62 cm Women NZ12/14
L 55 cm Women NZ14/16
XL 62 cm Women NZ16/18

A new tee cut that is a little relaxed but not quite at the boyfriend fit status.

The neck ribbing has the cut detail and in this tee, the heart yardage print scattered all around.

100% Cotton

fit
model 5’10 - 178 cm is wearing size nzS
standard fit 

The Gisele Dress is a midi length dress with short sleeves, A high low curved hem and a crew neckline. There is a metallic circle yardage print all over the dress which adds a bit of shine to this easy to wear shape. The perfect everyday dress.

• The perfect throw on summer dress 
• Bra friendly
• Flattering v-neckline, suits bigger busts
• Lovely, cool relaxed fit
• Beautiful 100% garment-dyed Flax French Linen
• Note: our model is tall - 6'1. The length will sit just above or on knee on average height

This cotton/elastane tee has the perfect amount of stretch and recovery, and washes and wears so well. It is super comfy to wear, a great thickness with scooped hems and a fitted look. White featuring our Summer Spot Placement Print on the front.

Our model Gracie is a standard size 8, and wears a size 8. These Tees are true to size for a fitted look, or size up if you need more room in the bust.

You get to smell like you are on a tropical island holiday with our Coconut Sun Lotion SPF 50+. Like all our sunscreens, we have eliminated the nasties so you can cover up with confidence. Oxybenzone, PABA and Paraben free. Staying safe in the sun never smelt so good!
Free from preservatives, PABAs, parabens, oxybenzone and octinoxate.

3rd Story Ulverstone Sweater Neon Purple

The 3rd Story Label Ulverstone is a mid weight sweatshirt with a crew neckline, long sleeves, ribbed edge and a stepped hem with 13cm side splits. The fit is oversized the model is a standard size 8 wearing a XS

100% Cotton

underarm to underarm when laid flat 
XS 52cm Women NZ 8/10 
S 55cm Women NZ10/12 
M 62 cm Women NZ12/14 
L 55 cm Women NZ14/16 
XL 62 cm Women NZ16/18

Fitted navy striped dress with a hot pink over dress in chiffon .  Over dress has a side tie up detail at hem.

The Elodie top elevates your everyday basic top with her beautiful broderie sleeves. Featuring soft cotton body with woven sleeve and round neck.

- Relaxed fit
- Round neck
- Broderie sleeve detail

Fabric and Care:
100% Cotton

Cool gentle machine wash and cool iron

A white relaxed fit tee in a cotton rich fabric with a logo in script across the chest.

Lightweight linen mix tank style top perfect for everyday, comfortable wear this season. Complete with a shell button closure down the back and finished with a high crew neckline.

55% LINEN 45% VISCOSE

 

The close bomber is a light weight fully lined jacket featuring the springs amazing leopard print with complimentary toned waist, wrist and neck bands.

It is fully lined and has a metal zip.

The Model is wearing a XS

The Silent Theory Present Twisted Tee dress is easy to wear and style, in grey marle with logo on the back and front of the dress.  100% Cotton

A must have accessory for the summer sun the fundamental cap will add an edge to your outfit. Featuring an embroidery logo and an adjustable strap in the back for a great fit.

The Elm Leopard Panel Tee will add a fun addition to your causal wardrobe with the animal print panel and grey marl block colour this tee shirt is on trend and as comfy as it looks. The neck is crew and the hem of the leopard panel tee has a slight stepped hem.  The fit is standard and true to size. The soft jersey fabric is a blend of 60% cotton and 40% polyester.